Bloom & Wild
When Bloom & Wild approached us, they weren’t just looking for a website redesign they were searching for a digital partner who could bring their customer-first philosophy to life online. As one of the fastest-growing online flower delivery companies in the UK, their brand had gained momentum through their unique “letterbox flowers” concept. But while the concept was brilliant, their digital experience wasn’t keeping up with their growth.
About the project
They came to Fixit with a challenge: their site looked outdated, wasn’t converting as well as it could, and mobile performance was sluggish. Their team wanted a site that didn’t just look beautiful — it had to perform. Every visit, every scroll, every click had to feel intuitive, inspiring, and effortless. The emotional connection customers felt when receiving a box of flowers needed to begin the moment they landed on the homepage.
How We Completed The Project
Our team started by digging deep into the customer journey. We simplified the navigation, restructured product categories, and introduced smarter, more dynamic search and filter options. Our design team gave the site a warm, elegant refresh, using negative space and vivid floral photography to tell a story of emotion, care, and surprise. From homepage to checkout, we rebuilt the experience to reduce friction and spark delight.
With over 60% of their users shopping from mobile devices, we optimized every touchpoint from browsing to buying for smaller screens.
